Hi, Entirely depends on your internat processes. If it's meaningfull you can integrate this information: 1. Organizations and persons - you would manage alot better telephone changes, work changes and so on 2. Purchases - you could import information about bought services to sd. SD then could automaticly start calculating metrics for these customer for example 3. Integrate information about support cases - sales people would have information in crm about customer complains and all comunication history, so they could better manage relations with customers 4. Import CI sold to clients, so your administratos would have up-to-date information about infrastructure used by client 5. Having information in CMDB about licence consumption gives you great posiibilities to sell aditional licences to clients and so on..