Re: How to install service for new SD application server?
I have done the same thing last week (but did not try to optimize memory settings).
I guess you may also want to add a -XX:MaxNewSize=64M parameter, but it must have no link with your error message at startup.
I would recommend to try setting the JAVA_HOME system variable instead of specifying where to find the jvm.dll: then after relogging to the system, you can retry the command by replacing the jvm.dll path by "DEFAULT".
The service should then heritate from the system variable at startup and may find the relevant classes.