It's a new way to think about how we can help the enterprise of the future with the kids of today. We teach kids in school how to respond to a fire. What is more likely, a home fire or security incident? A hosue fire happens to roughly .3% of people but we teach it in school. Identity theaft alone hits over 9M Americans personally (almost 3% of the population) not to mention a breach happening an average 1.9x / week at companies globally.