I’ve noticed an interesting trend happening lately. It seems every few days, I see new reports predicting 2012 as the rise of analytics – especially around predictive analytics.
It seems to be “cool” to talk about data analytics. And the discussions around the topic of analytics are everywhere, and impacting every industry.
Recently, I read an article in the NY Times entitled “The Age of Big Data.” The author discusses how Big Data is becoming the Big Thing for all sorts of different disciplines, including Political Science, Sports, Advertising, Retail and Public Health. How do organizations deal with the overwhelming flood of data? With data-driven discovery and decision-making … like it’s never been done before. The author quotes Gary King, director of Harvard’s Institute for Quantitative Social Science, who stated, “We’re really just getting under way. But the march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government. There is no area that is going to be untouched.”
Interestingly enough, an initiative of the United Nations called “Global Pulse,” is using Big Data to harness “today's new world of digital data and real-time analytics to gain a better understanding of changes in human well-being.” Fascinating! Hear their progress in this Global Pulse YouTube video.
Additionally, the World Economic Forum created a whitepaper talking about how the world is exploding with data from interactions over mobile devices. The paper, Big Data, Big Impact: New Possibilities for International Development stated” researchers and policymakers are beginning to realize the potential for channeling these torrents of data into actionable information that can be used to identify needs & provide services for the benefit of low-income populations.”
And, we are seeing how police forces are using predictive analytics to prevent crimes from ever occurring by analyzing high probably crime areas and historical patterns and criminal behavior. This is called predictive policing. Santa Clara has seen a 30% reduction in home burglary and car theft because of this data analytics.
The NY Times article quotes IDC in stating that data is doubling every two years. This isn’t just new streams of the same data. Data is growing from entirely new data collecting areas. The author states, “There are now countless digital sensors worldwide in industrial equipment, automobiles, electrical meters and shipping crates. They can measure and communicate location, movement, vibration, temperature, humidity, even chemical changes in the air.”
Speaking of IDC, they have recently predicted that Predictive Analytics will go Mainstream in 2012 within IT. Operational complexity, virtualization and the need for “optimization tools that can quickly discover, filter, correlate, remediate, and ideally prevent performance and availability slowdowns, outages, and other service-interrupting incidents” are pointed to as reasons for the growth in predictive analytics. “IDC expects powerful performance management tools, based on sophisticated statistical analysis and modeling techniques, to emerge from niche status and become a recognized mainstream technology during the coming year.”
EMA has also said that “advances in analytics as applied to service, application and infrastructure performance management are also becoming significant game changers in 2012.”
HP Software understands that Big Data isn’t just a passing phase. Big Data is here, it is real, and HP is helping IT by offering solutions to make sense of all the data being collected in IT to help you make better, more intelligent, decisions.
HP’s Service Intelligence solutions are leading the way to help you overcome data deluge and IT complexities to simplify Business Service Management. To learn more about our Service Intelligence solutions, please reach out to your HP sales rep, or follow the links above to see how our analytic products can help you.
Product Marketing Manager for HP Application Performance Management suite of software products. Before this role, I worked in the HP StorageWorks Division working as both a Product Marketing Manager overseeing enterprise hardware and software, as well as working as Business Development Manager for the Enterprise Services channel.